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Hawk Performance joins Lucas Oil ASCS

Bryan Hulbert – TULSA, Okla. (March 15, 2013) Already a well-established name in the world of Open-Wheel Modifieds and Late Models, Hawk Performance Products has joined the Lucas Oil American Sprint Car Series presented by MAVTV American Real as the title sponsor of the Fastest Lap of the Night.

“Hawk Performance is proud to expand our partnership with Team Lucas and join the ASCS Sprint Car Dirt Series” said Hawk Performance Marketing Manager, Cody Currie.

“Since we have developed a Sintered Metallic brake pad compound that is specifically designed for ceramic coated brake rotors and to meet the high demands of open wheel sprint car racing, the Lucas Oil ASCS was a perfect fit for Hawk Performance.”

Hawk Performance Products joins not only the Lucas Oil ASCS presented by MAVTV American Real, but also joins the Lucas Oil Late Models, providing complete market coverage for the brake product manufacturer.

“Hawk Performance believes in the people behind Team Lucas and all of the teams involved, which is why we returned as a sponsor of the Lucas Oil Late Model Dirt Series, along with adding the Lucas Oil ASCS Sprint Car Dirt Series.”

Born in the industry of aerospace, industrial, and military applications Hawk Performance Products is able to use from their variety of industry involvement to further develop products for auto racing. In doing so, drivers who utilize Hawk Performance Products have earned more championships in the past decade than any other “friction manufacturer”

With that in mind, Hawk Performance Products’ involvement with the Lucas Oil ASCS presented by MAVTV American Real is to provide an improved product to the world of Sprint Car racing.

Currie explained the importance of the contingency program for Hawk Performance Products, “Through our contingency for the Hawk Performance Fastest Lap of the Night and working closely with the drivers and teams, we are excited to assure constant improvement of our line of brake materials and offer the sprint car racer unbeatable braking performance.”

More information about Hawk Performance Products can be found online at

The 2013 season marks the twenty-second year of sanctioning Sprint Car racing for the American Sprint Car Series, which brings the best of Sprint Car racing to dozens of different tracks throughout the nation and into Canada. Anchored by the Lucas Oil American Sprint Car Series, ASCS also consists of nine different Regions throughout the nation.

Lucas Oil Products is the title sponsor of the American Sprint Car Series. More information can be found on Lucas Oil Products at MAVTV is the presenting sponsor of the American Sprint Car Series. Log onto for information regarding availability and listings in your area.

Associate sponsors for the Lucas Oil American Sprint Car Series presented by MAVTV include: Hoosier Racing Tire and Brodix

Team Lucas Sponsors for the American Sprint Car Series consist of Protect the Harvest, Geico, E3 Spark Plugs, Hawk Performance Products, and General Tire.

Product and Contingency Sponsorship provided by: K&N Filters,, Engler Machine and Tool, Roush Yates Racing Engines, FSR Radiator and Racing Products, Schoenfeld Headers,, Weld Wheels, Fuel Safe, Saldana Racing Products, SBI Fuel Bladders, Maxwell Industries, Print Place, Xtreme Accu-Tach, Simpson, LeJoie Seating, Ti 22 Performance, Wesmar Racing Engines, Hinchman Indy Racewear, Brown and Miller Racing Solutions, DMI Rear Ends, Rod End Supply, Smiley’s Racing Products, Speedway Motors, and Hilborn Injection Systems.

Additional information regarding the American Sprint Car Series is available at as well as Twitter (@LucasOilASCS) and Facebook. News and information can also be sent to you with the ASCS E-News by texting ASCS to 22828 with any mobile device.